The Anthem Foundation, the philanthropic arm of Anthem, Inc., has committed $10 million to serve as a Great Futures signature partner of BGCA’s healthy lifestyles platform. Through Anthem Foundation’s significant investment, the partnership will advance BGCA’s efforts to combat the growing rate of childhood obesity among our nation’s youth through the holistic health and wellness program, Triple Play.
Triple Play: A Game Plan for the Mind, Body and Soul, is BGCA’s proven health and wellness program co-sponsored by the Anthem Foundation and founding partner The Coca-Cola Company. Since launching in 2005, Triple Play has made more than 7.6 million connections with kids to share the importance of physical activity and proper nutrition through the program’s three components focused on mind, body and soul. Anthem Foundation’s five-year $10 million commitment builds upon a longstanding relationship between the organizations and will help bring critical nutrition and exercise programming to more communities and Clubs throughout the nation.
The announcement of Anthem Foundation’s groundbreaking support marks the first public partnership of the Great Futures Campaign. This significant investment is instrumental in enabling BGCA to further its Great Futures Impact Plan in the area of health and wellness. Together with Anthem Foundation, BGCA has set a goal of 9.1 million connections with the Triple Play program over the next five years. It will help create an environment that emphasizes health and wellness, including nutrition-related activities that underscore portion control, a balanced diet and improving access to healthy food choices. Daily challenges including competitive sports and non-competitive physical activities will help Club members learn to work as part of a team.
To learn more about the Anthem Foundation, please visit anthemcorporateresponsibility.com.
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