Time Warner Cable Inc. is among the largest providers of video, high-speed data and phone services in the United States, connecting more than 14 million customers to entertainment, information and each other.  Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM), which puts our children at risk of not competing successfully in a global economy. Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Local TWC markets are activating CAMM across the country with community-specific programs and partnerships.

In partnership, TWC and BGCA encouraged Club members to participate in Wouldn’t It Be Cool If…, a national TWC campaign to get more youth thinking about science and math in a fun, innovative way through an ideation competition. The contest challenged youth ages 10-15 to dream up the coolest thing to make their life, community or even the world more awesome, and then to think about how science and math could help bring those ideas to life. 80 percent of jobs created in the next decade will require some form of math and science skills^[1] , and yet 61 percent of middle school students would rather take out the garbage than do their math homework^[2]. A key goal of Wouldn’t It Be Cool If… was to ensure students, including Boys & Girls Club members, are engaged and interested in STEM subjects. Local Time Warner Cable markets collaborated with Clubs and other partners in nearly 20 cities to host events that engaged hundreds of youth.

^[1] National Science Foundation estimate
^[2] 2009 Raytheon Corporation survey of 1,076 U.S. middle school students ages 10‐15