Atlanta -- February 6, 2013 – Boys & Girls Clubs of America announced today that it has selected CP+B as its agency of record. CP+B will lead all national brand initiatives for the organization pro bono out of its Los Angeles office.
“Boys & Girls Clubs of America has had a profound impact on the lives of children for more than a century. Many CP+B employees and I know firsthand because we were Club kids ourselves. So it's both a professional and personal honor to be able to work with their organization,” said Mason Reed, EVP, Managing Director, CP+B. “We're looking forward to partnering with them to help reframe the brand for the next century."
“We have been looking for an agency partner to bring strategy, creativity and passion to the Boys & Girls Club brand, and we believe we've struck gold with CP+B,” said Evan McElroy, Sr. Vice President and Chief Marketing Officer for Boys & Girls Clubs of America. "In today's very crowded, competitive not-for-profit sector, causes need an edge to help them stand out from the clutter. We know CP+B's reputation for innovation and impact, and we're thrilled to begin creating work with them on behalf of America's kids."
This agency of record appointment adds to CP+B’s rich history of social marketing causes for a variety of clients. In 2000, CP+B created and launched truth, the youth smoking prevention campaign for the American Legacy Foundation, which started as a statewide program in Florida, went national in partnership with Arnold Worldwide, and has since been credited with preventing approximately 450,000 teens from smoking in the campaign’s first four years. Additional pro bono clients have included the Surfrider Foundation, Wolfsonian, Women's Alliance and Big Brothers Big Sisters of Greater Miami. In 2012, CP+B announced Smoke Alarm, a social media emergency broadcast system designed to give voices to under-publicized causes, which the agency co-created in partnership with Smokey Robinson and David Clark Cause.
About Boys & Girls Clubs of AmericaFor more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,000 Clubs serve some 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.
About CP+BCP+B, a member of the MDC Partners network, has a client list that includes Microsoft, KRAFT, Domino’s Pizza, MetLife, Old Navy, Applebee’s, SAS, Arby’s and Best Buy. CP+B has more than 750 employees worldwide, collaborating across five factories: Boulder, Miami, Los Angeles, London and Gothenburg, Sweden. The agency is one of the most-awarded agencies in the world, having been named “Interactive Agency of the Year” three times at the Cannes Lions International Advertising Festival, “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. They also have the unprecedented distinction of being the only agency to have won the Grand Prix at Cannes in every major category. Learn more at www.cpbgroup.com, www.twitter.com/cpbgroup and www.facebook.com/cpbgroup.
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