Welcome Prospective Corporate Partners!
Thanks for your interest in Boys & Girls Clubs of America. We are always open to new corporate partners and want to share an overview of how our cause-related marketing process works. In assessing prospective partners, our cause-related marketing team looks for companies with solid brand images and reputations. Whether new or established, any prospect we consider must have a strong corporate mission and be a leader in their industry. One of our key guiding principles is that our partners must raise awareness about our national organization as well as money for BGCA and local Clubs. BGCA will never endorse products, promote the sale of products or mandate that our Clubs endorse, purchase, or sell any product.
We have three main types of partnerships:
- Strategic Alliances are multi-year, multi-million dollar partnerships which create new programs that support the organization's long-term strategic plan.
- Sponsored Programs are existing programs, which are available to be underwritten.
- Market Promotions take place in a windowed period of time and can be a one-time promotion or annual event.
Studies show two-thirds of Americans report having greater trust in those companies aligned with a social issue. Providing a better future for and protecting America's children remains the public's top priority. 1
As more companies realize the economic benefits of this emerging
discipline, we have had numerous inquiries. If your company meets
some of these initial guidelines and would like to discuss a potential
cause-related marketing partnership, please contact Boys & Girls
Clubs of America's resource development department at mhuey@bgca.org.
1 1999 Cone/Roper Cause Related Trends Report
